Website design requires conceptualizing, rendering, and implementing visual content and its delivery via the Internet using the appropriate coding language for the desired layout and interactivity.
The purpose of web design is to create a visually appealing and user friendly website that presents content (including interactive features or interfaces) to the viewer in a consistent and efficient manner. Elements such as text, graphics, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, JAVA, PHP, XML and most importantly efficient CSS style sheets. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires browsers to incorporate optional plug-ins, such as Flash, QuickTime, and Java run-time environment.
Web design and development is always growing in changing, expanding to meet the needs of programers, designers, users and technology. Just because you get a new website doesn’t mean that 5 years from now it’s going to be on the cutting edge of web standards.
We recommend that you change up the visual layout of your website every 3 years to keep your audience engaged and let them know that you really care about how your company’s online presence is received. We also understand it is not in everyone’s budget for a complete redesign every 3 years so we encourage you to make simple quarterly updates to your news, new projects or events page. Keeping fresh content on your website is great for Search Engine Optimization (SEO) and generates interest in your website’s content.